Happy - M/V Textual Analysis

This music video is said to be the first ever '24 hours' music video. People can log on '24hoursofhappy.com' and they will have a different clip for every hour of every day. They also encouraged people to create their own versions of the video, and have it titled 'We are Happy from...' to get every place a version. This helped with the advertisement of the song and the video.
In the Happy music video, they use lots of clips of different people in different areas of LA dancing/lip-syncing to the song, making it seem that it is everyone's song, not just Pharrell's. The way its edited makes it seem to go smoothly from scene to scene.