In the article the writer tells us that 'mini-movies' are being used by artists as music videos, and that these normally have their own conventions "it must be long, self-regarding, hubristic and flamboyantly expensive". They are normally "designed to project power and money but usually ends up revealing an artist's fatal flaw just before it swallows them". Rihanna's mini-movie for her song "Bitch Better Have My Money" has sparked controversy as it includes nudity, violence, and gore to try to make her seem like a powerful person. This is mostly what a large proportion of the article is based around. They also write how Rihanna wants to come across as "badass" but only seems to be trying to be "jumpstarting one of her weaker [songs with] blood, tits and instant controversy". Artists sometimes, like Rihanna has done with this song, want the controversy to gain publicity and get more views which will then get more people listening and maybe buying the song. This music video, while it's on Youtube, contribute to where the artist is in the charts, so they want to get the views.
In the music video they are doing parodies of 'Boy Bands' such as Backstreet boys and Britney Spears. This is common in their genre of Pop Punk where they like to make jokes or make fun of thing which are 'mainstream' like pop artists. They use a lot of close up and mid-shots to show off the costumes used, to give the audience a picture off who/what they are parodying. then they also use low shots which are common in the rock genre as it helps show off the whole 'live band' they are. M/V 2 - Vampire Weekend - A-Punk
This music video has been speed up and they have lip-synced in a way that makes it seem he is still singing at the normal speed. They have also included instruments such as guitars and drums to make it seem as if they are playing the music live. They have a very 'Beatles' vibe with the way they are dressed and the scenes where they do small intervals such as the 'snow' and the 'ocean'. This is used for they are both 'rock' bands; even though Vampire Weekend is American, it seems they have been inspired/influenced by the Beatles. M/V 3 - BIGBANG - BangBangBang
In the video a lot of different scenes are used, which is common place in the kpop genre. They use a lot of low wide shots at the beginning and at the end of the video to show off their dancing and the way it is all set up. Every member of the group gets their own different set up which is in tie to when they are doing their parts. They also have a very 'over the top' and a lot of stuff going off at once, for this goes with how big the group is in South Korea (their nickname is the 'kings of kpop'). They have a very male vibe for they have shirtless scenes and a lot of cars, guns and explosions, and then later on they have a whole room of females dancing in short dresses. This is also common place in kpop for the males are meant to be seen as strong, manly and handsome, while females are made to be overly sexual.
I did this video to practice lip-syncing to a song and then to practice syncing up the song to the video. it was a challenge for the song is in Japanese, so I had to redo the video quite a bit.
