In the article the writer tells us that 'mini-movies' are being used by artists as music videos, and that these normally have their own conventions "it must be long, self-regarding, hubristic and flamboyantly expensive". They are normally "designed to project power and money but usually ends up revealing an artist's fatal flaw just before it swallows them".
Rihanna's mini-movie for her song "Bitch Better Have My Money" has sparked controversy as it includes nudity, violence, and gore to try to make her seem like a powerful person. This is mostly what a large proportion of the article is based around. They also write how Rihanna wants to come across as "badass" but only seems to be trying to be "jumpstarting one of her weaker [songs with] blood, tits and instant controversy". Artists sometimes, like Rihanna has done with this song, want the controversy to gain publicity and get more views which will then get more people listening and maybe buying the song. This music video, while it's on Youtube, contribute to where the artist is in the charts, so they want to get the views.
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